In early March 2020, when Covid-19 was declared a global pandemic by the World Health Organization, travel and tourism were swiftly halted along with other economic activities that required being in close proximity to others. Beyond the technological features used for these placemaking experiences, we find that the experience hosts and their manifold strategies to substantively engage participants – particularly through igniting their senses – are at the crux of digital placemaking it is the affective labor of the hosts that most contributes to experiencing emplacement. In doing so, we elucidate how live, multimedia digital experiences become part of an evolution in the creation of ‘placemarkets’ that are now fundamental to both global mobility and globalized commercial exchange in the experience economy.
Using online ethnographic and interpretive analysis of these new virtual experiences, we highlight a series of core placemaking strategies employed by hosts of the once in-situ experiences to show how they reemerge as interactive digital placemakers. This article explores the ways in which, during the early days of the Covid-19 pandemic, AirBnb’s successful place-based Experiences product was reimagined as a live online offering, marketed to would-be tourists living under ‘stay at home’ orders.
All subjects Allied Health Cardiology & Cardiovascular Medicine Dentistry Emergency Medicine & Critical Care Endocrinology & Metabolism Environmental Science General Medicine Geriatrics Infectious Diseases Medico-legal Neurology Nursing Nutrition Obstetrics & Gynecology Oncology Orthopaedics & Sports Medicine Otolaryngology Palliative Medicine & Chronic Care Pediatrics Pharmacology & Toxicology Psychiatry & Psychology Public Health Pulmonary & Respiratory Medicine Radiology Research Methods & Evaluation Rheumatology Surgery Tropical Medicine Veterinary Medicine Cell Biology Clinical Biochemistry Environmental Science Life Sciences Neuroscience Pharmacology & Toxicology Biomedical Engineering Engineering & Computing Environmental Engineering Materials Science Anthropology & Archaeology Communication & Media Studies Criminology & Criminal Justice Cultural Studies Economics & Development Education Environmental Studies Ethnic Studies Family Studies Gender Studies Geography Gerontology & Aging Group Studies History Information Science Interpersonal Violence Language & Linguistics Law Management & Organization Studies Marketing & Hospitality Music Peace Studies & Conflict Resolution Philosophy Politics & International Relations Psychoanalysis Psychology & Counseling Public Administration Regional Studies Religion Research Methods & Evaluation Science & Society Studies Social Work & Social Policy Sociology Special Education Urban Studies & Planning BROWSE JOURNALS
0 kommentar(er)
